線下會(huì)議開不了，拓源新思廣告帶各品牌轉(zhuǎn)型線上做直播發(fā)布會(huì)！|廣州活動(dòng)策劃

發(fā)布日期：2022-12-13

線下會(huì)議開不了，拓源新思廣告帶各品牌轉(zhuǎn)型線上做直播發(fā)布會(huì)！

疫情突襲，“打”了很多品牌一個(gè)措手不及，比如一直為品牌所熱衷的線下會(huì)議營(yíng)銷，很多疫情前的常態(tài)化且屢試不爽的品牌動(dòng)作都施展不了了，Including when to open, where to open, in what form to open, where to travel after the meeting, etc., to put aside previous years, most brands have been planning the first national partner conference this year related matters.

對(duì)于很多品牌來(lái)說(shuō)，會(huì)議營(yíng)銷可能比廣告營(yíng)銷還重要。很多品牌一年的大部分“收成”可能都指望這一場(chǎng)會(huì)議了。但今年因?yàn)橐咔榈挠绊?，一時(shí)半會(huì)還不能在國(guó)內(nèi)召開現(xiàn)場(chǎng)有很多人參加的大型會(huì)議。

很多品牌心里慌了：線下會(huì)議開不了了，“收成”沒(méi)著落，我該怎么辦？

別急，辦法總比困難多。舊有行業(yè)會(huì)議格局被打破，線上會(huì)議“新物種”新機(jī)遇悄然而至。

AR線上發(fā)布會(huì)Will come out of nowhere
Solve the urgent need of brand meeting
Brands are no longer able to hold meetings offline as they used to, so some have taken a different approach and moved their conference marketing online.

在前段時(shí)間，歐萊雅中國(guó)以直播的方式，在線上舉辦了2020年第一場(chǎng)發(fā)布會(huì)。如果你看過(guò)直播，一定會(huì)發(fā)現(xiàn)發(fā)布會(huì)的舞臺(tái)顯得很有科技感，比任何線下會(huì)議都要酷炫。而這其實(shí)是AR技術(shù)的功能。

▲歐萊雅開年第一“云發(fā)布”
In the online meeting, AR technology is used to create a virtual stage, which can not only achieve the effect that is difficult to achieve in the offline stage layout, but also continuously change the stage during the meeting so as to better adapt to the content of the speech. Therefore, it is often used by huawei, xiaomi, samsung and other technology companies to launch their new products online.
也因此，隨著技術(shù)及5G網(wǎng)絡(luò)的高速發(fā)展，線上發(fā)布會(huì)已成為一個(gè)炙手可熱的話題及新型會(huì)議模式。

而對(duì)于品牌來(lái)說(shuō)，在線上舉行會(huì)議，不僅能給你的代理商、店鋪等各方合作伙伴帶去強(qiáng)烈的視覺(jué)沖擊，從而進(jìn)一步提升品牌形象；而且能省掉場(chǎng)地費(fèi)、交通費(fèi)等諸多成本，免除各類接待、住宿、餐飲、旅游、物品采購(gòu)費(fèi)用，這對(duì)于正受疫情煎熬的美妝品牌來(lái)說(shuō)，簡(jiǎn)直不要太香了。
因此，線上發(fā)布會(huì)可以說(shuō)是疫情期間甚至往后很長(zhǎng)一段時(shí)間內(nèi)，品牌進(jìn)行會(huì)議營(yíng)銷的不二之選。
線上虛擬會(huì)議原理
線上虛擬會(huì)議是源自于影視行業(yè)常用的特效影片棚拍并進(jìn)行技術(shù)的合成。在活動(dòng)場(chǎng)景中，搭建布置好足夠?qū)挸ǖ呐锱牡木G色幕布（或藍(lán)色幕布），結(jié)合三維動(dòng)畫及電腦技術(shù)來(lái)進(jìn)行人像摳圖及活動(dòng)場(chǎng)景疊加合成，通過(guò)導(dǎo)播系統(tǒng)機(jī)位角度的切換輸出視頻畫面呈現(xiàn)在直播平臺(tái)上來(lái)面向觀眾。
?線上直播會(huì)議介紹
The traditional offline meeting activities will be kept in the stage area, the audience area will be removed, and the audience's information will be connected through the live station broadcast
The revenue port moved to the live Internet port
Direct delivery on line
? online live with goods
Live streaming with goods refers to a new service mode of close commodity display, consultation reply and shopping guide by using live streaming technology through some Internet platforms, or a direct broadcasting room set up by the store itself, or a professional anchor gathering for promotion.
一方面，“直播帶貨”互動(dòng)性更強(qiáng)、親和力更強(qiáng)，消費(fèi)者可以像在大賣場(chǎng)一樣，跟賣家進(jìn)行交流甚至討價(jià)還價(jià)；另一方面，“直播帶貨”往往能做到全網(wǎng)最低價(jià)，它繞過(guò)了經(jīng)銷商等傳統(tǒng)中間渠道，直接實(shí)現(xiàn)了商品和消費(fèi)者對(duì)接。特別是對(duì)網(wǎng)紅主播而言，直播的本質(zhì)是讓觀眾們看廣告，需要通過(guò)“秒殺”等手段提供最大優(yōu)惠力度，才能吸引消費(fèi)者，黏住消費(fèi)者。
為什么要做直播帶貨？
線上帶貨直播的操辦流程：

線上直播發(fā)布會(huì)能帶來(lái)什么？
1、建立用戶品牌意識(shí)。利用直播，可以將線下獲客延伸至線上獲客，更是建立用戶品牌意識(shí)，從而進(jìn)行內(nèi)容營(yíng)銷的一個(gè)重要方式。

2、精細(xì)化運(yùn)營(yíng)，促活私域流量。通過(guò)直播裂變式傳播，對(duì)用戶進(jìn)行精細(xì)化運(yùn)營(yíng)，盤活企業(yè)的私域流量池，讓企業(yè)獲客更輕松簡(jiǎn)單。

3、Reduce training cost and improve training efficiency. Live broadcasting can meet the needs of enterprises for internal training in the current special period of fighting the epidemic. Employees only need to watch and learn through live broadcasting.
4. Improve brand exposure and brand awareness. The live broadcast can not only show the positive spiritual outlook of the company, but also enable the company's top management to have a direct dialogue with the audience in the comment area, so that consumers can be more assured about the company and the brand.

5、直播獲客、線上銷售，方便快捷、節(jié)省成本。通過(guò)直播收集到的用戶信息，在直播后也能成為企業(yè)的私域流量，發(fā)揮更大的作用。

拓源新思廣告是一家公關(guān)活動(dòng)策劃及空間展覽展示、集品牌策劃與視覺(jué)傳達(dá)設(shè)計(jì)，新媒體營(yíng)銷的綜合性品牌服務(wù)機(jī)構(gòu)。通過(guò)百場(chǎng)公關(guān)活動(dòng)，我們能為數(shù)十家知名企業(yè)帶來(lái)飛躍式的品牌提升。嚴(yán)謹(jǐn)?shù)牟邉澢袑?shí)的執(zhí)行，讓優(yōu)質(zhì)的客戶品牌更強(qiáng)大、未來(lái)更美好。

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