“新，不止所見(jiàn)”線上發(fā)布會(huì)直播盛大開(kāi)幕！
2020年3月14日，將發(fā)布會(huì)的所有細(xì)節(jié)清晰呈現(xiàn)在每一位觀眾面前。此次發(fā)布會(huì)以“新”為特色，為直播觀眾帶來(lái)了益百分新品牌、新定位、新產(chǎn)品、新?tīng)I(yíng)銷的“四新驚喜“，全面開(kāi)啟了益百分的品牌戰(zhàn)略升級(jí)的新時(shí)代。益百分以 “新，不止所見(jiàn)”為主題的新品發(fā)布會(huì)暨四周年慶典，在深圳，通過(guò)線上云直播的方式盛大開(kāi)幕。發(fā)布現(xiàn)場(chǎng)由三面超大顯示屏結(jié)合星空幕布，打造出浩瀚星空般深邃空間線上發(fā)布會(huì)直播
 
接著由益百分聯(lián)合創(chuàng)始人張偉偉先生，領(lǐng)銜發(fā)布了益百分2020年的全新品牌戰(zhàn)略。成立四年來(lái)，益百分聚焦“菌”與“艾”兩大產(chǎn)品研發(fā)方向，最終打造出Yibenef—“微生態(tài)健康專家”，和天天艾-“艾生活達(dá)人”，兩大健康及護(hù)理消費(fèi)品牌。為戰(zhàn)略轉(zhuǎn)型需要，以及提升品牌影響力，益百分從消費(fèi)者出發(fā)，推出了新品牌、新定位，Enriched the two major brand system under the product category. Under the brand positioning of "micro-ecological health expert", the brand Yibenef will better focus on the research and development of healthy food, oral care, skin care and other health products. Immediately after the event, Yibenef brand launched a series of oral microecological products: probiotic toothpaste, probiotic mouthwash, probiotic blaster sweet mouth candy. And said skin management, beauty makeup and other new products are in the pipeline and research and development. Under "ai life's got talent" brand positioning, everyday will build ai "moxibustion" and "ai" two series of products, moxibustion series, fashion moxibustion apparatus and the portable moxibustion, since love has deep consumer, and the new ai protect series: eye moxibustion paste, tsao compound essential oil, bubble bath, radix arnebiae seu lithospermi cream soup and other products, will be in April this year.
 
發(fā)布會(huì)伊始，由益百分董事長(zhǎng)陳杭州先生，以《致，不凡》為主題，向奮戰(zhàn)在疫區(qū)一線，平凡而不凡的抗疫英雄，致以崇高的敬意。響應(yīng)抗疫期間，益百分通過(guò)捐款捐物資等方式，參與到抗疫一線做貢獻(xiàn)，在發(fā)布會(huì)現(xiàn)場(chǎng)，陳杭州先生向所有這些勇敢的力量致敬！益百分人聚是一團(tuán)火，散是滿天星的團(tuán)結(jié)精神鼓舞人心。陳杭州先生相信每個(gè)人“每一份用心的付出，時(shí)間終會(huì)看得見(jiàn)”。展望未來(lái)，陳杭州先生表示，益百分將繼續(xù)堅(jiān)守在大健康領(lǐng)域，并不斷突破創(chuàng)新，創(chuàng)造更多的不凡，對(duì)未來(lái)公司的品牌和產(chǎn)品，面向“全人群，全渠道，全覆蓋“描繪出宏偉展望。
益百分旗下的品牌矩陣更清晰、更完善。未來(lái)Yibenef品牌將聚焦益生菌產(chǎn)品的研發(fā)，，天天艾品牌聚焦艾灸和艾周邊產(chǎn)品，小花樣聚焦精釀花酒系列產(chǎn)品，而小鹿福利則會(huì)為益百分人提供更多保險(xiǎn)、理財(cái)?shù)确矫娴姆?wù)。Zhang weiwei, co-founder of yibai
At the same time, Mr. Zhang weiwei in the press conference, also announced a good news, yibai's craft flower wine brand - small pattern, obtained the strategic investment of nandu wisdom media city investment development fund. And revealed that plot little trick is about to be two new products: little trick · bird-scented IPA craft beer, and little trick neroli brew. Through brand upgrading, category evolution, precise focus on core competitiveness,


整場(chǎng)發(fā)布會(huì)最令觀眾期待的環(huán)節(jié)當(dāng)屬新品發(fā)布。在56萬(wàn)多觀眾在線等候中，備受關(guān)注的益百分首款兒童益生菌趣味吸管——君咕棒全球首發(fā)。該款益生菌產(chǎn)品打破了大眾對(duì)傳統(tǒng)益生菌形態(tài)的認(rèn)知，獨(dú)創(chuàng)吸管設(shè)計(jì)令人連連稱奇。兒童益生菌趣味吸管的開(kāi)發(fā)，來(lái)自于益百分對(duì)兒童益生菌補(bǔ)充的深刻洞察。這根益生菌趣味吸管，可以放在孩子們喜愛(ài)的牛奶、豆?jié){甚至白開(kāi)水中飲用，更輕松趣味的補(bǔ)充所需益生菌，勢(shì)必將贏得孩子和媽媽們的獨(dú)家青睞。
 
Jungo-stick interesting probiotic straws are not only novel in form, but also have many "highlights" in function. It is rich in 500 million active strains of bacillus BC30 imported from the United States, which can effectively promote the absorption of nutrients, help the balanced development of children, let the children's body good, full of vitality. With the release of the new jun-go-stick, the popularity of live streaming has soared and online interactions have become more frequent and hot. It is believed that the birth of jungo-stick interesting probiotics straw will open a new direction of probiotics research and development in the industry and bring a new innovation to the probiotics industry.
隨后，益百分就本次發(fā)布會(huì)的最后一新——“新?tīng)I(yíng)銷”，益百分表示，未來(lái)，益百分將從產(chǎn)品、渠道、宣傳內(nèi)容等多個(gè)方面，開(kāi)發(fā)出更多新的營(yíng)銷方式，持續(xù)增加品牌曝光，配合品牌升級(jí)戰(zhàn)略實(shí)施，打造強(qiáng)有力的品牌實(shí)力。創(chuàng)新，是品牌持續(xù)發(fā)展的動(dòng)力源泉，是品牌保持活力的最大驅(qū)動(dòng)力。益百分融合時(shí)代發(fā)展的趨勢(shì)與消費(fèi)者需求，不斷加大研發(fā)投入，不斷創(chuàng)新產(chǎn)品，其品牌家族日趨豐富，品牌影響力日漸強(qiáng)大，企業(yè)戰(zhàn)略布局愈加宏偉，相信益百分必將以日新月異的發(fā)展態(tài)勢(shì)，向更加輝煌、廣闊的舞臺(tái)邁進(jìn)。


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