疫情后時(shí)代“數(shù)字舞臺(tái)”線上發(fā)布會(huì)啟動(dòng)

?核心內(nèi)容：廣州活動(dòng)方案策劃、視覺(jué)設(shè)計(jì)、執(zhí)行統(tǒng)籌、互動(dòng)傳播等
電商直播代運(yùn)營(yíng)、直播帶貨、線上發(fā)布會(huì)直播、抖音代運(yùn)營(yíng)、

疫情影響下，隨著辦公協(xié)作和商業(yè)活動(dòng)紛紛從線下轉(zhuǎn)至線上，線上發(fā)布會(huì)，也為各大機(jī)構(gòu)和平臺(tái)打開(kāi)了新的局面。社會(huì)經(jīng)濟(jì)各類(lèi)場(chǎng)景正加速迎來(lái)變革，恢復(fù)活力、突破變局，考驗(yàn)著政企及各大商業(yè)機(jī)構(gòu)的應(yīng)變能力。

Huawei, ali, millet, Benz, geely, China mobile, China unicom, China telecom have recently, online conference was held in adversity form positive release the cooperation opportunity, in the form of information source, digital transmission technology, solved the conference channels and business cooperation of rigid demand, for the policy to preach, investment cooperation, product release, online sales, provide such as the spread of near field communication experience and get twice the result with half the effort effect.

April 9, inspur group "IPF2020 inspur cloud data center partner"線上直播大會(huì)，登錄全網(wǎng)多個(gè)大型直播平臺(tái)，收獲熱烈關(guān)注和流量好評(píng)。浪潮集團(tuán)作為智慧計(jì)算的引領(lǐng)者、國(guó)內(nèi)第一的服務(wù)器頭部廠商，在疫情影響下首次啟用云直播，將合作策略和產(chǎn)品信息集中輸出，為2020年的蓄力發(fā)展順利開(kāi)啟了良好開(kāi)端。The online press conference flexibly solves the pain points related to "venue and attendance limit" in attending the conference, and meets the publishing needs of multiple types of conferences. As the director, producer and visual effect production team of IPF2020 online live conference, yihe dream digital technology co., LTD.用數(shù)字科技技術(shù)方式打造云端直播大會(huì)，結(jié)合虛擬演播室、交互體驗(yàn)等新技術(shù)手段為近6個(gè)小時(shí)的線上直播大會(huì)成功保駕護(hù)航，完美呈現(xiàn)了“線上會(huì)場(chǎng)&數(shù)字舞臺(tái)”傳播效果。
IPF2020直播大會(huì)采用了電視欄目級(jí)的高標(biāo)準(zhǔn)制作， 通過(guò)虛擬演播廳技術(shù)實(shí)時(shí)像，在傳統(tǒng)色鍵摳像技術(shù)基礎(chǔ)上，充分利用了計(jì)算機(jī)三維圖形技術(shù)和視頻合成技術(shù)、AR技術(shù)實(shí)現(xiàn)線上直播，實(shí)現(xiàn)全新的科技視聽(tīng)感受。
The online press conference can be held in the conference room, functional exhibition hall or studio, with a pre-built green screen background. It adopts the image cutting live broadcast and AR virtual reality technology, completes the picture transformation through shooting and post-production, and presents to the audience through the live broadcast platform, successfully restoring the realistic and ritualized conference release effect.
線上發(fā)布會(huì)亮點(diǎn)
價(jià)值信息的細(xì)節(jié)放大，更易于傳播
線上發(fā)布會(huì)，可以精準(zhǔn)編排信息焦點(diǎn)輸出，Effectively comb and push information; In contrast, the information publicity and dissemination of offline press conference can hardly guarantee that the visual sensory experience conveyed to every audience is the same in the physical space，后排的觀眾往往很難看清楚大屏上的產(chǎn)品信息（文字、圖像），在引導(dǎo)傳播上會(huì)有明顯折扣。
突破場(chǎng)景限制，自媒體傳播效果倍數(shù)級(jí)增長(zhǎng)，覆蓋更廣、更多曝光　　  
與傳統(tǒng)線下發(fā)布會(huì)相比，線上發(fā)布會(huì)最大的優(yōu)勢(shì)之一在于可以不受物理空間限制，實(shí)現(xiàn)跨越時(shí)空的交流傳播；另一層面，線上發(fā)布會(huì)可以方便留存全時(shí)影像，并對(duì)影像文件可以再度分發(fā)傳播，分割出更多內(nèi)容進(jìn)入自媒體平臺(tái)，從而獲得倍數(shù)級(jí)宣傳曝光效果；隨著疫情的影響，大家接收信息的行為，也更加依賴線上消息交流傳播Such as checking social networking and news apps anytime and anywhere, paying more attention to authoritative information, and spending more time watching live broadcast on the Internet, all provide a positive atmosphere for online communication.
云端互動(dòng)，更生動(dòng)、更直接的直播體驗(yàn)

線上發(fā)布會(huì)可以實(shí)現(xiàn)不輸于線下的視覺(jué)觀感、信息傳達(dá)和返真體驗(yàn)，另一個(gè)優(yōu)勢(shì)在于，線上留言可以讓交流實(shí)現(xiàn)更直接、更迅速實(shí)現(xiàn)互動(dòng)解答。
除以上幾點(diǎn)外，線上發(fā)布會(huì)另一個(gè)優(yōu)勢(shì)是可以傳遞高創(chuàng)新、高難度的視覺(jué)影像，F(xiàn)or example, art and technology content of high - dimensional animation films. The post-production team will meet to dictate or concept the product進(jìn)行高難度的視覺(jué)轉(zhuǎn)換，創(chuàng)造可視化的物理世界，讓大家充分感受會(huì)議呈現(xiàn)或項(xiàng)目效果的魅力。

線上發(fā)布會(huì)是未來(lái)發(fā)展的趨勢(shì)，此次疫情加速了線上轉(zhuǎn)型升級(jí)，未來(lái)的發(fā)布會(huì)，將會(huì)進(jìn)一步迎來(lái)——線下發(fā)布會(huì)（人際交流）+線上發(fā)布會(huì)（傳播更廣、品牌互動(dòng)效果更強(qiáng)）的優(yōu)勢(shì)互補(bǔ)模式。

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