拓源新思廣告玩轉(zhuǎn)“云展會(huì)”，搭建線上展銷通道重塑商機(jī)

2020開年以來(lái)，各種活動(dòng)和服務(wù)都被拉到線上，云直播、云賣貨、云促銷等紛紛涌現(xiàn)，“云”成為了2020年的開年熱詞，家居建材行業(yè)遭遇疫情的強(qiáng)烈沖擊，線下活動(dòng)基本處于停滯狀態(tài)，
在2020年5月8日舉行“破局·重構(gòu)”疫后產(chǎn)業(yè)變革論壇暨2020CNPV云發(fā)布會(huì)，5月25日開展“直播云看展”等，為參展企業(yè)搭建線上通道，探索新渠道、新模式，重塑特殊時(shí)期下的新商機(jī)，作為每年水暖、泵閥、消防領(lǐng)域的行業(yè)盛會(huì)，中國(guó)（南安）國(guó)際水暖泵閥暨消防器材交易會(huì)（CNPV）將以線上看展的形式，組織開展系列“云展會(huì)”活動(dòng)推動(dòng)疫后產(chǎn)業(yè)變革，助力市場(chǎng)構(gòu)筑新生態(tài)，為線下展會(huì)的重啟預(yù)熱
發(fā)布CNPV線上館小程序2.0
搭建線上展銷通道
Offline exhibition has always been an important channel for home building materials enterprises to display their brands and attract investment. It will be a challenging task for any exhibition organizer to transfer the complicated and huge exhibition and sales channel to the online market and achieve good results when the major enterprises are stuck in the offline stagnation due to the epidemic. And "CNPV online library small program 2.0" is one of the 2020CNPV quality scheme.


“CNPV線上館小程序2.0”的發(fā)布將會(huì)是本次2020CNPV云發(fā)布會(huì)的重頭戲。小程序具有“云看展”，“尋供求”和“看直播”三大核心功能，全方位覆蓋線下展會(huì)職能，讓企業(yè)能夠足不出戶展示和宣傳自家的品牌和產(chǎn)品，而經(jīng)銷商也能與品牌商實(shí)現(xiàn)在線實(shí)時(shí)溝通。同時(shí)，雙方依托線上大數(shù)據(jù)，突破空間和時(shí)間的限制，還能實(shí)現(xiàn)更為精準(zhǔn)的供需觸達(dá)和對(duì)接。
CNPV has been successfully held for 15 times, attracting more than 100,000 visitors every year, making it one of the most influential and authoritative professional exhibitions of its kind in China. With the help of CNPV's comprehensive heritage and strong influence, the online effect of "CNPV online library applet 2.0" is worth looking forward to.
大咖齊聚共同探索新商機(jī)
助力構(gòu)筑新生態(tài)
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一場(chǎng)“黑天鵝”事件，改變了用戶的生活方式和消費(fèi)習(xí)慣，也改變了家居建材行業(yè)的生存業(yè)態(tài)。在疫情之下，如何實(shí)現(xiàn)經(jīng)營(yíng)變革、重塑商機(jī)，成為所有家居企業(yè)和經(jīng)銷商共同面對(duì)的挑戰(zhàn)和課題。
CNPV the cloud conference, China building material market association branch secretary general Mr Liu Wengui wei yu, gifted the dean, tencent's household and the best in the new media editor in chief of the national yong-zhi zhang Sir, nine animal husbandry hutch defends co., LTD., vice President, Mr YanZhen, nanan, fujian TianGuang fire fire equipment assoc陳秀宇海西閥門協(xié)會(huì)會(huì)長(zhǎng)、勝利閥門有限公司董事長(zhǎng)、李勝利先生、福建誠(chéng)展策劃有限公司董事長(zhǎng)執(zhí)行總經(jīng)理徐露女士，聚集在“破局、重構(gòu)”后的行業(yè)革命流行論壇，從行業(yè)、協(xié)會(huì)、展會(huì)、企業(yè)等不同角度，共同探索新渠道、新模式，為行業(yè)“后流行時(shí)代”的發(fā)展提供新思路。
主播實(shí)地看展+線上實(shí)時(shí)直播
實(shí)時(shí)互動(dòng)云展覽
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疫情之下，直播已經(jīng)成為當(dāng)下最時(shí)髦的展現(xiàn)方式，也是2020CNPV玩轉(zhuǎn)線上“云展會(huì)”的重要方式和組成部分。“破局·重構(gòu)”疫后產(chǎn)業(yè)變革論壇暨2020CNPV云發(fā)布會(huì)僅僅是2020CNPV“云展會(huì)”的開端。在2020年5月25日至27日期間，我們將結(jié)合“CNPV線上館小程序2.0”，通過(guò)直播的形式，進(jìn)一步提升展會(huì)平臺(tái)的作用和影響力。


2020 CNPV cloud, the exhibition will be "a small program that CNPV online library 2.0" as the foundation platform, through the well-known editor "live cloud see exhibition" and "live" by the exhibitors through a small program channel free open live "live" brand enterprise penetration, both to sell to buy the two sides can not only real-time interactive online, offline, can not restricted by space-time, more comprehensive and accurate brand and product information, industry trends, etc., on the investment decision and transaction control will also be more efficient and proactive.

在危機(jī)中衍生出的“云生存”策略大家早已不陌生，但是在“云展會(huì)”的玩法策略上面，CNPV則是獨(dú)樹一幟，成為家居建材行業(yè)首批“吃螃蟹”的展會(huì)平臺(tái)。疫情的影響加劇了家居建材行業(yè)的競(jìng)爭(zhēng)，眾多中小企業(yè)缺乏優(yōu)質(zhì)的平臺(tái)和線上布局能力，自身生存岌岌可危，轉(zhuǎn)型變革迫在眉睫。

經(jīng)過(guò)16年的積淀與摸索，CNPV成為行業(yè)中小品牌邁向大品牌的絕佳通道和孵化平臺(tái)，在此時(shí)，“線上館小程序”的搭建，直播溝通平臺(tái)的開通等系列措施，將為各大中小企業(yè)送去走出線下困局的春風(fēng)。
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