拓源新思廣告創(chuàng)新產(chǎn)品線上聯(lián)合發(fā)布會 50000+觀看人次！完美收官

“2020創(chuàng)新產(chǎn)品線上聯(lián)合發(fā)布會”在時尚工園2樓直播大廳成功舉辦。24月24日，由中國服裝優(yōu)質(zhì)制造商聯(lián)盟——時尚工園主辦，杜邦中國集團有限公司、賽得利、Shanghai shengyi cheng textile co., LTD., guangzhou zhida clothing co., LTD., xintianyuan textile co., LTD
為助力中國服裝企業(yè)把握市場消費新需求，了解產(chǎn)業(yè)發(fā)展新趨勢，打造時尚產(chǎn)品新勢能，本次線上發(fā)布會Five executives from leading enterprises in the field of new materials and new product development at home and abroad were 
伴隨著線上觀眾的熱情期待與現(xiàn)場嘉賓的上場等待，“2020創(chuàng)新產(chǎn)品線上聯(lián)合發(fā)布會”正式拉開了帷幕。

紡織生物科技

品牌時尚的可持續(xù)發(fā)展之道
“一種纖維，無限可能。”首先上場直播的是杜邦中國集團有限公司市場部經(jīng)理Helen女士。
By analyzing the impact of the epidemic on society and consumer psychology, she believes that "sustainable fashion and environmental awareness" will become the major fashion trend in the textile industry in the post-era. The sustainable ™ SORONA ® fabric materials created by dupont ™ SORONA ® bio-based fiber technology are in line with the trend of development and worthy of enterprise application.
At the same time, ms Helen also hopes to use this green technology to create innovative textile fabrics about human and nature, the green future，喚醒更多品牌和消費者保護地球的意識。 
科技綠色纖維
環(huán)保面料的運用之光
“開發(fā)永續(xù)資源，創(chuàng)造美好生活。”隨后登臺直播的是賽得利市場部戰(zhàn)略營銷總監(jiān)陳倢女士。Starting from the company's purpose, she introduced the natural green material selection, leading recycling technology, fabric shaping advantages of ucr cellulose, one of the leaders in the cellulose fiber industry.抗菌性、可持續(xù)發(fā)展性及供應(yīng)鏈管理模式等。
“智者藏器于身，待時而動。抓住轉(zhuǎn)型風口，源頭創(chuàng)新。”Ms chan believes that only through the source of innovation, continue to introduce quality products that conform to the market, through more differentiated products to put the green gene into the hearts of brand partners,才能有效推動自身企業(yè)的發(fā)展。
同時，她還與助陣嘉賓上海馬卡樂兒童服飾有限公司商品總監(jiān)范宇星共同推出優(yōu)可絲 X  MarColor馬卡樂的抗菌面料系列新品，為兒童健康成長保駕護航。
Graphene technology
Smart apparel's innovative trump card
Sun jianyou, chairman of Shanghai shengyi textile co., LTD., highlighted the company's latest graphene protective fabrics、石墨烯防護服、石墨烯發(fā)光防護口罩和石墨烯抑菌防襪，通過風趣幽默的講解方式解鎖石墨烯在紡織領(lǐng)域的最新研究與發(fā)展態(tài)勢。 
創(chuàng)新科技面料
兒童健康成長的“防護服”
“持久除菌，快速滅毒。”六年的新品開發(fā)經(jīng)驗，讓來自廣州織達服飾有限公司總經(jīng)理王丹女士對自己的新品面料信心滿滿。
在直播現(xiàn)場，她推出了公司最新科技面料：Photocatalytic antibacterial and antiviral textile fabric, said the fabric can effectively prevent viruses and inhibit the regeneration of bacteria, children's protective clothing consumers to bring a full sense of "security."
同時，針對童裝市場“冬暖夏涼”的剛需，王丹女士還在現(xiàn)場還推出了"Ao rong warmth" winter children's wear and "cool and cool" summer children's wear, a variety of functions and beautiful appearance won the online audience not small response.
2020色紡面料的流行趨勢及應(yīng)用
“讓每一個人享受到更環(huán)保的時尚。”Ms. Chen ting, the marketing director of hangzhou xintianyuan weaving co., LTD., is the last speaker of this live event. As the world's largest supplier of color woven fabrics, the new tianyuan color textile fabrics have various advantages such as energy saving and emission reduction, water saving, color difference free, fashion and health.
On the spot, Ms. Chen ting demonstrated the advantages of the color fastness of the new tianyuan color textile fabric by the way of boiling water test.并通過分析2020年面料趨勢講解了新天元色紡面料研發(fā)的新品和應(yīng)用方向，展示出了新天元色紡面料雄厚的開發(fā)實力。
直播期間，每位主講嘉賓還為線上觀眾準備了各種趣味十足的小禮物，引得直播間人氣爆棚。
最終，通過騰訊直播（1.1萬人）、第一紡織網(wǎng)（3.8萬+）和華衣網(wǎng)（7334人）三大專業(yè)平臺的同步直播，共吸引近60000人次觀看了本次線上活動！直播間的留言信息更是霸屏顯示，Let the speaker and the operation staff fully feel the wide attention and unanimous recognition of the event.
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