“點亮夜色點亮你”線上發(fā)布會

核心內容：電商直播代運營、直播帶貨、線上發(fā)布會直播、抖音代運營、廣州活動方案策劃、視覺設計、執(zhí)行統(tǒng)籌、互動傳播等?

3月31日，vivo S6新品發(fā)布會通過線上發(fā)布會的形式與大家見面，"Light the night light you" is the theme，打造視覺并重的全新體驗。那么這場線上發(fā)布會How to interpret the product characteristics and light up the audience's heart? Read on~
首先這封邀請函是來自劉昊然的一封信，以頂流代言人的影響力成功點燃話題熱度，俘獲許多觀眾的內心。

主舞臺區(qū)域

。而流程上則是分別從5G、設計、性能On the other hand, the process is to reveal and "light" the new product features one by one from 5G, design, performance and other aspects等多個方面去逐一揭曉與“點亮”新產品特點。這個區(qū)域的舞臺空間以實景投影與T型瀑布屏相結合，打造多場景、強交互、沉浸式的發(fā)布視覺觀感效果
▲ a scene to the end of the opening scene
▲ appearance scene
▲ theme scene
▲ experience LED BOX scene
▲ new product sharing scene
Interactive experience space
與其他線上發(fā)布會不同的是，這里還增加了現(xiàn)場體驗區(qū)域的布置，讓整體的發(fā)布會更具有真實性及代入感。In the process, the product manager ACTS as the experience officer, and walks from the stage to the four Spaces of the experience area through a mirror to the end, interacts with the host and "lights up" different contents in turn.在流程上則是由產品經理當體驗官，并通過一鏡到底的形式，從舞臺走到體驗區(qū)的四個空間，與主持人互動并依次“點亮”不同的內容。
在互動體驗中開啟了實時網(wǎng)友彈幕空間，觀眾可隨時在微博話題內發(fā)布自己的疑問與分享看法。
這場還未開始就已經贏了一半的線上發(fā)布會，The online event, which was half won before it even started, was special because it was combined with the # teachliu haoran selfie campaign launched by the official weibo account.劉昊然還會實時回復在你的微博評論里，既增強與粉絲趣味互動粘性，又通過自拍照片點評突出了產品功能。


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