廣告策劃公司：突破思維邊界，顛覆想象未來丨NEX 3s 5G新品發(fā)布會
3月10日，未來無界NEX 3s 5G新品發(fā)布會在線上和大家見面。這是我們與Mean Well一起成功打造NEX 3新品發(fā)布會之后的又一次通力合作。這一次，我們一起用一場AR跨維度的線上發(fā)布將線下感官體驗(yàn)帶到了線上。
None of the problems is around, are through. As is the case with the epidemic, so is the industry.
When the online press conference gradually becomes the "normal", everyone in every industry should realize that the online press conference has become more than a temporary, transitional expedient.

長久以來，線下發(fā)布會始終是品牌方的第一選擇，因?yàn)樗哂懈泄袤w驗(yàn)這一天然優(yōu)勢。而我們正在思考的，就是如何把線下發(fā)布會的感官體驗(yàn)帶到線上。

In addition to focusing on the product, many eagle-eyed viewers have found the special features of the event.
The lack of atmospheric experience in the release space is the first problem to be solved in the online release.
We created the NEX SPACE, which is full of technology and near future, for the NEX dual screen version and NEX 3. This time we are going to build a NEX SPACE studio that is more in line with the properties of the NEX 3s to demonstrate the super high performance.
我們在東莞的vivo M16車間搭建了一個綠幕空間，用于拍攝和直播；后期借助AR技術(shù)，完成視覺環(huán)境制作與產(chǎn)品性能展示。
前期與后期同步，現(xiàn)實(shí)與虛擬共存，打造電影般的“未來幻境”。這才是完整的、屬于NEX 3s的NEX SPACE直播間。
我們打造了科幻電影式的攝像頭展示方式，身臨其境般的逼真瀑布畫面，以及一系列具有影像感和沉浸感的傳播內(nèi)容，使線上交互的觀看體驗(yàn)趨近于電影觀感，而這正是符合網(wǎng)友觀看習(xí)慣的直播形式。
Both offline and online, we want users to know as much about the product as possible. When product experience cannot be achieved through online publishing, we customize online interactive content from the brand/user double perspective and deeply analyze the product, so as to realize effective communication between the brand and users。
考慮到NEX和NEX用戶的精英屬性，我們邀請了知名科技評論者，ZEALER創(chuàng)始人兼CEO王自如擔(dān)任嘉賓，以深層對話的形式，和產(chǎn)品經(jīng)理進(jìn)行了一場與產(chǎn)品零距離的深度探討。
獨(dú)有的品牌交互，完善的輸出節(jié)奏，帶來的是用戶的自主參與、自主記憶。因此我們看到，極客與精英的深層對話，一度使發(fā)布會的用戶互動達(dá)到高潮。
Offline release fixed release space and time, to ensure the audience's attention. In order to solve the problem of insufficient audience stickiness and distracted attention in online publishing, we set up a variety of lucky draw links in the process of live broadcasting according to different attributes of different platforms to mobilize users to participate.
We have set up more netlike and participatory interactive forms such as weibo interactive flip, product price guessing, etc., so as to improve user engagement and at the same time make users quickly remember the product benefits, so that the issue of welfare becomes more interesting and effective, and maximizes the output of marketing value.
The importance of visual elements in the offline release conference is needless to say, while the importance of visual elements in the online release has been magnified unprecedentedly due to the lack of sensory experience such as touch and smell.
多次服務(wù)NEX發(fā)布會的成功經(jīng)驗(yàn)，讓我們熟悉其設(shè)計風(fēng)格，更了解其品牌調(diào)性，在本次活動的視覺設(shè)計上，我們?nèi)匀槐３种€下發(fā)布會的超高水準(zhǔn)，解決了線上發(fā)布沉浸感不足的問題，使信息化內(nèi)容可以直觀體驗(yàn)，將觀眾引入“無界未來”。
線上發(fā)布會不是把線下發(fā)布會搬到線上，這是一個顯而易見但又容易被忽視的問題。
線上發(fā)布會是針對線上屬性打造的適合網(wǎng)絡(luò)生態(tài)的發(fā)布形式。正如NEX 3s 5G新品發(fā)布會是我們?yōu)镹EX打造的形式專屬化、內(nèi)容情節(jié)化、觀感影視化的定制解決方案，基于網(wǎng)絡(luò)平臺，符合品牌調(diào)性，圍繞產(chǎn)品特征，觸達(dá)目標(biāo)人群。
It can be expected that after the outbreak, the brands will return to the conference line. So will the online event disappear? Just as the SARS era made the e-commerce economy, 2020 May be an opportunity for online publishing.
We no longer have to choose the online press conference as an alternative, but we can create the same or even higher value in the online press conference as in the offline press conference.
highlights
有人說，這場NEX發(fā)布會和之前的NEX發(fā)布會大不相同；而我們想說，每一場NEX發(fā)布會都大不相同。
從前和現(xiàn)在，線下和線上，平常時期和疫情時期，變化始終都在，創(chuàng)意也始終都在；困難始終都在，勝利也始終都在。

無論線上還是線下，我們都確保你能站上那個最完美的舞臺。

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